According to the Times online, Google has beaten ITV's advertising revenue, a provider of search engines earned 327 million euros last summer, compared to 317 million euros from ITV at a time when the future of advertising has been much discussed, and increases the number of people with access to broadband Internet. These figures show that online advertising and search engines are planning an essential component of effective integrated marketing communications.
Year> Google has already earned € 9.25 million in advertising revenue, £ 54 million more than it did for the entire year last year, when he overtook Channel 4. ITV on the other side is expected to address the shortfall in revenue of 7%.
One of the reasons why online advertising has become so popular due to the limited amount of restrictions on television and other traditional media like print and radio, with advertisers like the fact that online are more creative. Because of thisITV has been in touch to ease its restrictions in order to increase advertising revenue. "Google, whose advertising revenues exceeded Channel 4, to 75 percent of search advertising market is completely unregulated. But the job of ITV in a series of prohibitions anachronistic, they can do and what not "- Michael Grade, Executive Chairman.
What few seem to have the power and the future of online advertising and search marketing to be skepticalDispose of Google as a finder "brand" to meet a "branding". The figures are from the Internet Advertising Bureau show that, if he had not fallen to the value of online advertising (41%) of the total value of advertising in the United Kingdom of 19%.
Internet remains an efficient and successful platform to communicate with your customers. According to Internet statistics compendium, 91% of adults who have used the Internet, use a search engine to find information. Itmakes sense to optimize your site for search engines so that users are able, you could be found.
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